The way in which goods are displayed as well as the image of the store are vital for the marketing strategy of a product. Harmony between the elements contributes largely to the impact on the client. The store's image contributes largely to the company's image as it is the first and most perceptible impression that a customer has of the company.
Floor coverings are one of the key elements of design, and they, in turn, bridge these needs. Great functionality combined with a wide range of colors and designs help develop imaging concepts which make a brand stand out in a competitive world.